Popular Articles

  1. Audience Size: The Diocese or Parishes?

    In October 2022, the Catholic Social Media team compared and contrasted diocesan social media audiences versus parish audiences in several different U.S. dioceses and archdioceses. Here's what we found: No matter what, only a small number of peopl...
  2. Growing the Following - the Only Reason to Spend Any Money on Advertising

    If you’ve spent any time on the major social media platforms, you know there is a lot of pressure to spend money on advertising. There are a hundred ways to do this, but if you’re going to spend any marketing dollars on social media, don’t boost pos...
  3. Do Parishes Need Hashtags?

    We get this question a lot – “The church down the street has its own hashtag. It seems to be everywhere. Should we be doing the same?” In short…yes! Like a parish mission statement, logo, website address, or Facebook vanity URL, a parish hashtag ca...
  4. Praying Digitally

    Smartphones have forever changed the way we live, and more than 90% of people in North America are now carrying around what are essentially ultra-compact, Internet-connected computers. It’s also impacting the way we pray, with hundreds of Christian ...
  5.  How to Use Distribution Groups

    You can distribute content and resources to smaller, more specific groups of parishes by utilizing distribution groups. You can manage your distribution groups by clicking on your profile image > Manage Distribution Groups. To create a d...
  6. Planner Categories

    On the Planner page of Catholic Social Media, you'll notice a dropdown with a few different categories. Here's how they function. Recently Distributed These are posts that have already been published and are visible to your parishes right now....
  7. How to Use the Analytics Section

    You can see how your social media profiles and content is performing in the Analytics section. Toggle by month, year, social media grouping, and platform to easily get a pulse on your community. To see how each individual piece of content i...
  8. How to Create a Story (for dioceses) New

    Stories are a type of post supported by Facebook and Instagram. Once posted by a parish, they last 24 hours and go away. They are a great way to engage their current followers. To publish a Story through Catholic Social Media for your parishes:...
  9. Generational Reach

    Can you really reach young people with Catholic Social Media?   Social media is always tracking detailed demographic information about your followers and people reached. With a little digging, you can learn the age and gender breakdown of t...
  10. How to Set Start and End Dates for Your Resource Categories

    Resource categories can now be automatically archived with dates! All categories will have a start and end date, so you can schedule things in advance and trust they'll be archived at the appropriate time. To set a start and end date, just click...