You can now use the Analytics section in Catholic Social Media to track engagement and performance across your entire diocese. This feature helps diocesan teams monitor parish activity, measure reach, and understand which content resonates most across all participating parishes.
Accessing Analytics
- Log in to Catholic Social Media.
- Click the Analytics tab at the top of the page.
- Use the filters on the left-hand side to narrow results by:
- Content type (parish-created, CSM-created, or your own)
- Distribution groups or content tags
- Month or date range
- Scheduled type or specific parishes
Overview Page
- Displays your most popular content for the selected month.
- Shows how many parishes published each post and on which platforms (Facebook, Instagram, Twitter)
- Hover over the metrics to see which parishes posted specific content.
- Click Export to CSV/Excel to download a report for internal use.
Post Engagement Tab
- Shows post-by-post performance in aggregate.
- Displays metrics such as publish date, impressions, reactions, and comments.
- Sort by impressions or reactions to identify top-performing posts.
- Toggle on parish content to include parish-created posts in your view.
Trends Tab
- Provides month-to-month comparisons for key metrics like impressions, reactions, and post counts.
- Helps visualize growth and engagement trends across your diocese.
- Use complete months for the most accurate data (for example, compare August to July).
- Includes insights like best-performing content and best time to post.
Parish Posts Engagement Tab
- Lists all parishes in your diocese with engagement metrics.
- View monthly and all-time totals for impressions, reactions, and posts.
- Sort columns to identify your most active or highest-performing parishes.
- Use this data to recognize engagement trends or highlight top contributors.
Best Practices
- Review analytics monthly to identify what content resonates most.
- Export reports regularly to track progress and share results internally.
- Use the Trends and Parish tabs to guide training and recognize active parishes.
- Combine analytics insights with parish feedback to improve future content strategies.