To highlight the power of a post "going viral," we like to introduce you to Patrick Sharkey. When he first checked out a free trial of Catholic Social Media, Patrick was the pastoral assistant for administration at St. Nicholas Catholic Church in Gig Harbor, Washington. |
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Back in August 2021, Patrick signed up for a trial of Catholic Social Media. At the time, his parish’s social media posts were reaching 100 – 200 people a day. He thought that was a decent number – not too bad, but not great. Then he tried out some content from Catholic Social Media: |
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He posted the image above, and within 24 hours it had been shared 10 times, commented on 661 times, and reached 22,713 people. (St. Nicholas also picked up an additional 56 followers that month.) And here’s the thing: it didn’t require weeks of planning and hours of staff time to reach all those people. It took Patrick about two minutes to log in to Catholic Social Media and post it. But it gets even crazier. Do you know how many of those 22,000+ people were within driving distance of the parish? Eighty percent. That's because Facebook in particular takes geography into account when someone shares a post. You can learn more about it here: Reach Your Neighbors with Facebook's Sharing Algorithm |